RESEARCH SECTION |
Research Type Qualitative and Conceptual research​
Data Collection Methods:
Secondary research (journals, articles, online sources)
Case study analysis (DeliverDent platform)
Literature Review
Artificial Intelligence has become a central focus in modern marketing research. Studies indicate that AI-driven strategies improve efficiency, accuracy, and customer engagement. The shift from traditional marketing methods to data-driven approaches highlights the growing importance of technology in understanding consumer behaviour.
Demographics:
Age group
18–45 years
Occupation
Students, professionals, and marketers
Location
Digitally active populations in urban areas
Psychographics
Interest in technology and innovation Preference for efficient and personalised experiences, Willingness to adopt new digital tools
Behaviour
Frequent internet and social media users
Regular engagement with online content
Expect personalised interactions from brands
