AI in Digital Marketing:
A Research-Based Web Prototype |
A Case Study Approach Using DeliverDent as a Conceptual Brand
This website presents a research-based exploration of how Artificial Intelligence (AI) is transforming digital marketing practices. The study uses DeliverDent, a conceptual dental supply platform, as a case study to demonstrate the practical applications of AI in marketing strategies such as customer targeting, personalization, and automation.
This website is developed as part of an academic research project on AI in Digital Marketing. The domain name is pre-owned and reused for this project.
Al value potential in marketing & sales (McKinsey. 2023)
CMOs who increased Al budgets in 2023 (Gartner, 2024
Netflix content watched via Al recommendation (Gomez-Uribe & Hunt, 2015)
Amazon revenue from Al-driven recommendations (McKinsey, 2023)
How to navigate this site
START HERE
Al in Marketing Overview of how Al has transformed digital marketing with key academic definitions and frameworks
CORE CONTENT
Applications Five deep-dive thematic areas: personalisation, data analytics, automation, engagement, and ethics
PRACTICAL
Al Tools Comparative analysis of major Al marketing tools currently used by practitioners.
ORIGINAL DATA
Research Primary survey findings from UAE-based marketing professionals and students..
Problem
Al reshaping marketing
Literature
28 academic sources
Research
UAE survey 50-80 reso
Analysis
Critical &
ethical lens
Website
Public facing resource
