ABOUT THE PROJECT |
This project is a website-based artefact developed as part of the DMC3005 Major Project.
It focuses on analysing the growing importance of Artificial Intelligence in digital marketing.
Overview
Digital marketing has evolved significantly with the integration of Artificial Intelligence. Businesses are increasingly using AI-driven tools to optimize campaigns, understand customer behavior, and deliver personalized experiences.
Problem Statement
Traditional marketing methods often lack precision in targeting and personalization, leading to inefficient use of resources and lower conversion rates.
Purpose of the Study
This research aims to analyze how AI can enhance digital marketing efficiency and effectiveness through automation, predictive analytics, and data-driven decision-making.
OBJECTIVES OF THE STUDY
To understand the role of AI in modern digital marketing
To analyze key AI-driven marketing techniques
To design a conceptual prototype demonstrating AI applications
To evaluate the impact of AI on marketing performance
